You can be sure that watches & jewelry sold by Big Daddy Watches are 100% brand new and authentic.So, how come we propose prices at sometimes 50% or more off the retail price? The reason is simple and it is called “grey market”.Grey market is a store (usually online but it can be brick and mortar too) that is selling brand-new watches, while NOT being part of a brand’s authorized retail channel.Normally, the retail channel would work this way: the brand manufactures watches that are sold to official distributors that are then selling the watches to authorized dealers who are finally selling the watches to the end customer (you).Grey market dealers like us simply manage to get watches by offering the possibility to clear old inventory from the retailer. Retailers must avoid having an inventory excess in order to have a rotation in the pieces they are selling to their customers to stay attractive and also because brands are usually pushing retailers to renew their stock by buying their novelties as part of their contract. Grey market allows them to do that by clearing their stock and getting some money back.Needless to say that this is a huge issue for the whole industry as it is damaging the whole chain. However, as we are not restricted by any contracts like the retail shops, we can sell at any discounted price we like.Prepare your wrist to be satisfied!